Borderless Access is an award-winning market research firm (PAMRO 2019 Partner Paper Award) with its digital-first products and solutions for agile research. Their technology and insights solutions cater to a global clientele of MR firms, Ad Agencies, Consultancy firms, and Enterprises, who need rich and actionable quant-qual insights.
They have comprehensive B2B and B2C digital panels comprising over 7 million+ panelists across 39 developed and growing economies of the world.
Before Xoxoday, Borderless access spent 2-3 weeks after the survey was completed for the procurement of rewards and vouchers and then another 1 week for voucher aggregation and disbursement time.
Borderless Access needed a holistic approach to their survey rewarding needs. The priority was to cut down the waiting time between the survey completion by the panelists and the rewards received. The instant gratification was missing and Borderless Access had to solve this for better qualitative and quantitative survey responses.
“ With Xoxoday we have been able to cut down the operational lead times between incentives redemption and delivery to almost 0 within 2 months of implementation.”
Operational efficiency within survey rewarding can be broken down by reward procurement vs. delivery that are available instantly on the Xoxoday platform.
After Xoxoday implementation, from a procurement perspective, Borderless Access has been able to cut down the waiting time from 3 weeks after order placement to 1 day saving them over 110 wait hours in a month. On the reward delivery and disbursement side, Borderless Access has been able to cut down 1 week’s worth of work to a single day thus saving them almost 30+ manhours or 80% of time spent on reward distribution alone.
“We’ve used the dashboard for 3 months now and we’ve been able to cut down our daily redemptions backlog from 8 weeks to 2 weeks for instant vouchers available on the platform. With API integration in process, we are aiming to process the vouchers instantly on a daily basis”
Xoxoday understands the dynamics of the market research industry and its deepest pain points. With its wide range of digital rewards in the global catalog, ability to substantially boost response rates and quality, and reduce administrative hours by implementing an incentive program, Xoxoday was Borderless Access’s first choice.
“For tier 2 and 3 cities, the incentives that heavily work are cash-based options. The minute we introduced Paytm incentives from Xoxoday, there was a dramatic shift in the number and the quality of responses. Xoxoday has expanded its catalog quite a bit in the last couple of years. So that became the driver for us.”
Xoxoday offers 21,000+ rewards choices in 100+ countries. Fully managed platform, the fastest team of customer support at Xoxoday empowered Borderless Access to transform their Market research surveys and save close to 1cr+ in a year.
Xoxoday and Borderless Access have been working together for almost 5 years now. Xoxoday is currently in the process of integrating automated APIs within Borderless access’s internal system to improve their security, introduce thresholds and budgets and optimize the rewarding processes.
With API integration the entire survey rewarding will be automated for Borderless Access cutting the operational costs and time by 36 hours per week and daily procurement and delivery of rewards without any delays.