Über Borderless Access

Borderless Access ist ein preisgekröntes Marktforschungsunternehmen (PAMRO 2019 Partner Paper Award) mit seinen Digital-First-Produkten und -Lösungen für agile Forschung. Die Technologie- und Insights-Lösungen von Borderless Access richten sich an eine globale Kundschaft von MR-Firmen, Werbeagenturen, Beratungsunternehmen und Unternehmen, die umfassende und umsetzbare quantitativ-qualitative Erkenntnisse benötigen. 

Sie verfügen über umfassende digitale B2B- und B2C-Panels mit mehr als 7 Millionen Panelisten in 39 entwickelten und wachsenden Volkswirtschaften der Welt. 

Herausforderungen

Before Xoxoday, Borderless access spent 2-3 weeks after the survey was completed for the procurement of rewards and vouchers and then another 1 week for voucher aggregation and disbursement time. 

Borderless Access benötigte einen ganzheitlichen Ansatz für die Belohnungsanforderungen seiner Umfragen. Die Priorität bestand darin, die Wartezeit zwischen dem Ausfüllen der Umfrage durch die Panelisten und dem Erhalt der Belohnungen zu verkürzen. Die sofortige Belohnung fehlte und Borderless Access musste dieses Problem lösen, um bessere qualitative und quantitative Umfrageantworten zu erhalten. 

“ With Xoxoday we have been able to cut down the operational lead times between incentives redemption and delivery  to almost 0 within 2 months of implementation.”

Lösung

90 % weniger Zeitaufwand für die Beschaffung und Verteilung von Belohnungen nach Abschluss der Umfrage.

Operational efficiency within survey rewarding can be broken down by reward procurement vs. delivery that are available instantly on the Xoxoday platform. 

After Xoxoday implementation, from a procurement perspective, Borderless Access has been able to cut down the waiting time from 3 weeks after order placement to 1 day saving them over 110 wait hours in a month. On the reward delivery and disbursement side, Borderless Access has been able to cut down 1 week’s worth of work to a single day thus saving them almost 30+ manhours or 80% of time spent on reward distribution alone. 

"Wir nutzen das Dashboard jetzt seit drei Monaten und konnten unseren täglichen Rückstand bei der Einlösung von 8 Wochen auf 2 Wochen für die auf der Plattform verfügbaren Sofortgutscheine reduzieren. Mit der in Arbeit befindlichen API-Integration streben wir an, die Gutscheine täglich sofort zu bearbeiten.

Other benefits with Xoxoday

Xoxoday understands the dynamics of the market research industry and its deepest pain points. With its wide range of digital rewards in the global catalog, ability to substantially boost response rates and quality, and reduce administrative hours by implementing an incentive program, Xoxoday was Borderless Access’s first choice. 

• Xoxoday APIs : Advanced Security and budgeting limits: Xooxday’s tech team worked with the Borderless Access team to build API for the auto-trigger of incentives in real-time after approval. These APIs are backed by advanced security controls, warning triggers, thresholds, and limits and they can set monthly budgets and quotas. As a result, Borderless Access will achieve 16% savings this year in incentives. 
  
  
• Daily redemption dashboard : Visibility and controls: Before Xoxoday, Borderless Access had to wait for monthly invoices to understand the spending on incentives. With Xoxoday’s reporting dashboard, Borderless Access has clear visibility into daily redemption volume and the number of rewards sent. This helps them optimize future campaigns.
  
  
• Power of Choice : Global catalog: Borderless Access has been able to target the right panelists with the right kind of incentives with Xoxoday. They incentivize their Tier 2 and 3 cities panelists with cash-based options and tier 1 city panelists with Amazon, Flipkart, and Home centre rewards.
  

“For tier 2 and 3 cities, the incentives that heavily work are cash-based options. The minute we introduced Paytm incentives from Xoxoday, there was a dramatic shift in the number and the quality of responses. Xoxoday has expanded its catalog quite a bit in the last couple of years. So that became the driver for us.”

Xoxoday offers 21,000+ rewards choices in 100+ countries. Fully managed platform, the fastest team of customer support at Xoxoday empowered Borderless Access to transform their Market research surveys and save close to 1cr+ in a year. 

Was kommt als Nächstes? 

Xoxoday and Borderless Access have been working together for almost 5 years now. Xoxoday is currently in the process of integrating automated APIs within Borderless access’s internal system to improve their security, introduce thresholds and budgets and optimize the rewarding processes. 

Mit der API-Integration wird die gesamte Belohnungserhebung für Borderless Access automatisiert, wodurch die Betriebskosten und der Zeitaufwand um 36 Stunden pro Woche gesenkt werden und die tägliche Beschaffung und Auslieferung der Belohnungen ohne Verzögerungen erfolgt.

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